In Under 6 Months. No Webinars. No Guesswork. Just Infrastructure.
How we built a complete marketing and sales system for a body art academy — and what it looks like when your business runs on systems instead of hustle.
The Before
When Sugar Studios came to us, the founder had built something impressive on grit alone — a femme-led tattoo and piercing academy with two physical locations, 26,000+ Instagram followers, and programs ranging from $3,888 to $10,000.
Revenue was swinging between $30K and $70K per month. Breakeven sat at $60K. Every dollar of growth required more of the founder's personal time.
Here's what we walked into:
Paying $1,500/month to boost Instagram posts. That was the entire marketing strategy.
No CRM. Leads lived in Monday.com with no pipeline stages, no automation, and no visibility into where deals were stalling.
No email sequences. No pre-call nurture. No follow-up. Leads came in and either booked or vanished.
90% no-show rate on self-booked sales calls. Nine out of ten people who scheduled a call never showed up.
The founder was personally closing the majority of deals — 22+ calls per week — on top of running two locations.
The business was surviving on one person's hustle. Not a system. Not a machine. Just a talented founder sprinting on a treadmill.
What We Built
Not a collection of tools. An integrated system where every piece talks to every other piece — and gets smarter the longer it runs.
Full CRM setup, 7-stage sales pipeline, revenue tracking, automated lead recycling, round-robin assignment.
Custom application with lead scoring, financial qualification, credit thresholds, and program-specific routing.
Two concurrent campaigns, daily optimization, creative production, Instagram DM automation.
Hammer sequences (3 emails/day), confirmation pages, SMS reminders, and objection-handling content.
Setter scripts, DM decision trees, booking automation, retargeting audiences, and a video sales letter.
One system that connects everything — and learns from every lead, every call, every conversion to get sharper over time.
150+ tasks delivered across a 5-person team over 5 months.
The After
Gross revenue — highest month in the company's history
Sales calls per week across the team (not just the founder)
Closes per week with structured pipeline & follow-up
Platforms integrated into one system — from zero
Revenue went from swinging between $30K and $70K to a $105K record month. The founder went from doing everything herself to leading a team running on systems.
From zero marketing infrastructure to structured Meta campaigns with daily optimization. From no email sequences to automated pre-call, nurture, and follow-up workflows. From Monday.com spreadsheets to a full CRM with pipeline stages, lead scoring, and revenue tracking.
The real test came when the founder left for Dubai. She wasn't in the building for weeks. Revenue was even higher. The system didn't need her to show up every day. That's the difference between a business that depends on you and one that runs without you.
And the system keeps getting sharper. Every campaign teaches it what converts. Every call reveals what resonates. The longer it runs, the more it compounds — so results don't plateau, they accelerate.
We went from $30K months to $105K — and I was in Dubai when it happened. The system ran without me. That's never happened before.
Erica
Founder, Sugar Studios — Body Art Academy
Who Builds This
Reactiiv isn't a traditional agency. Stefan Lenassi and Tyler Leleux build complete marketing and sales systems — CRM, ads, email, pipeline, integrations — that run as a single connected machine.
No junior account managers. No templated playbooks. No "we'll get back to you next week." The people on your strategy call are the same people who build and optimize your system.
$2M+ in managed ad spend. Systems built across education, coaching, e-commerce, and service businesses. Every system is custom because every business has different levers.
Stefan Lenassi
Co-Founder — system architecture, AI infrastructure, ad strategy
Tyler Leleux
Co-Founder — operations, CRM builds, client delivery, media buying
Sugar Studios checked every one of these boxes. If you do too, we should talk.
In 90 days, Sugar Studios went from checking all six to having a system that runs, learns, and compounds — without the founder doing it all herself.
See if you qualify →
Next Step
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We take on 2–3 new clients per quarter. If it's a fit, you'll book a strategy call on the next page.
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